gasanova

To fix Facebook ads stuck in the learning phase in 2026, you must prioritize signal density by consolidating small ad sets into broader campaign structures and ensuring your budget is high enough to generate at least 50 optimization events per week. You should move your optimization goal up the funnel to “Add to Cart” if purchase volume remains too low for the system, and avoid all manual edits or budget shifts greater than 20% for one full week to prevent a reset. This focus on data density and account stability allows Meta to exit the learning phase and deliver consistent results.